Rajasthan Patrika, a highly popular Hindi newspaper of the country represents one of the most inspiring success stories. The founder of Rajasthan Patrika; Sh. Karpoor Chandra Kulish started the newspaper with a borrowed capital sum of Rs 500. Today Rajasthan Patrika has been conferred with the title of being the fifth most popular Hindi newspaper of India.
Reasons for Popularity:
Ever since the launch of Rajasthan Patrika, the newspaper made it clear it was here to usher in social change and resolve social issues. The daily news published in Rajasthan Patrika paints a true picture of India’s political and economic occurrences. Moreover a huge network of news correspondents and agencies ensure the newspaper has instant access to news from all the recent world events. Therefore it is no surprise that Rajasthan Patrika’s readership has escalated to a mammoth 1 crore 33 lakh readers as reported by IRS.
Growth of advertising in Rajasthan Patrika:
Rajasthan Patrika is has a wide reach encompassing seventeen cities in the country. It is circulated in Ahmedabad, Jaipur, Bangalore, Chennai, Kolkata, Jodhpur, Surat, Hubli etc. Such extensive reach ensures great visibility for advertisers booking ads in Rajasthan Patrika.
Rajasthan Patrika is the clear winner when it comes to popular newspapers in Rajasthan. The only few competitors one can think of are Hindi newspaper like Punjab Kesri and national broadsheets like Times Of India and Hindustan Times.